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Sandals Resorts Bets Big on Luxury With $8,000-a-Night Rooms

Overwater bungalows on heart-shaped boardwalks. Rooms with private hot tubs. Rose petals everywhere. Sandals’s breed of luxury is a unique one—and it’s growing fast. 

Sandals Royal Caribbean in Montego Bay, Jamaica

Sandals Royal Caribbean in Montego Bay, Jamaica

Source: Sandals

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When Sandals Resorts International reopened its Royal Barbados hotel in mid-May after being shuttered by the pandemic for more than a year, elite guests—those paying as much as $6,000 a night to stay in the hotel’s top suites—were met at the airport in Rolls-Royce Ghosts and led to their rooms by white-gloved butlers.

Inside the complex, their oceanside rooms came with personal infinity pools, round-the-clock service, and balconies with “tranquility soaking tubs” built for two.