Screentime
New ‘iCarly’ Tests Streaming Viewers’ Appetite for TV Nostalgia
- Paramount+ aims to hook adults who watched the sitcom as kids
- ViacomCBS continues to chase fans of former hits who want more
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For years, the entertainment industry has excelled at getting fans to follow new manifestations of their favorite childhood characters into all sorts of money-making venues, including movie theaters, cruise ships and theme parks.
Now the allure of nostalgia is often aimed at a new destination. Enter the streaming services.