Blade CEO Admits Creating Fake Spokesperson: Insider

Aviation transportation start-up Blade Air Mobility Inc. had a fake spokesperson for three years, the company’s CEO Rob Wiesenthal told Insider in an interview.

Wiesenthal told the publication that Blade’s director of communications Simon McLaren did not exist but was a made-up persona invented by him and his colleagues, adding that he had masqueraded as McLaren in telephone conversations with news outlets.