Deals
Spain’s La Liga Set to Entice Amazon, Others With Novel Tender
- Soccer league to offer variety of new packages to lure bidders
- Amazon already has soccer rights in the U.K., Italy, France
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Spain’s elite soccer league La Liga is modifying the tender for its domestic broadcast rights auction to entice new entrants and prevent a decline in much-needed revenue, according to a person familiar with the plan.
La Liga is set to introduce a package of one or two matchweeks like the 20-game deal bought by Amazon.com Inc. in the U.K., said the person, who asked not to be identified because the plan is confidential. The tender will introduce a variety of new packages designed to allow new broadcasters to enter the Spanish market, which is currently worth 1.14 billion euros ($1.4 billion), the person said. La Liga President Javier Tebas has previously hinted that the process would be disruptive.