Sports
NFL Reels in Diageo, Four Years After Lifting Ban on Liquor Ads
- World’s largest distiller becomes an official league sponsor
- Deal builds on existing ties with 12 NFL teams and stadiums
The National Football League is getting its first official liquor sponsor, four years after lifting a ban on the advertising of spirits on its broadcasts.
Diageo Plc, the world’s largest distiller, signed a multiyear deal with the league that spans marketing platforms, including broadcast, digital and social channels, the parties plan to announce Wednesday. They’re not disclosing financial terms.