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Louis Vuitton Owner Embraces Google’s AI to Boost Sales
- Contract will run for at least five years; terms not disclosed
- Online luxury shopping saw a surge during the pandemic
Google won a deal to tap its artificial intelligence to help the French owner of Louis Vuitton and Christian Dior provide wealthy customers with a personalized experience when they shop online.
The Alphabet Inc. unit will also work with luxury-goods powerhouse LVMH’s individual brands to enhance demand forecasting and inventory management and help better recommend targeted products to clients, top executives at both companies said in an interview. The companies declined to unveil the terms of the deal.