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Facebook to Start Testing Advertisements in Oculus VR Games
- Developers will see a cut of ad revenue in strategy shift
- Facebook will soon face competition from Apple in VR devices
A person tries out the Oculus Quest VR headset in 2019.
Photographer: Michael Short/BloombergThis article is for subscribers only.
Facebook Inc. plans to start showing advertisements in virtual reality games on its Oculus Quest headset, a push toward turning the expensive hardware business into a moneymaker for the social network.
For now, the move is a test. In the next few weeks Facebook will run ads in Blaston, a futuristic shootout game from Resolution Games, and programs from a couple other developers, according to a company blog post Wednesday. Gaming companies will earn a portion of the revenue generated by the advertising, a Facebook spokesperson said, but didn’t disclose their share.