EF Hutton Name Makes a Comeback
- Investment bank CEO says, ‘We’re bringing back history’
- Kingswood Holdings unit targets competitors Jefferies, Cowen
E.F. Hutton in 1968.
Photographer: Jack Riddle/The Denver Post/Getty Images
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Kingswood Capital Markets is rebranding as EF Hutton, reviving the name of a brokerage founded in 1904 as it steps up its profile in an attempt to challenge rivals.
The investment bank acquired the EF Hutton name because it was once synonymous with Wall Street, said Chief Executive Officer Joseph T. Rallo and President David W. Boral.