Cameo Adds Magic Johnson to Its Board — And Its User Base
- The app allows celebrities to sell personalized messages
- Johnson is the first celebrity to join its management
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Cameo, a company that lets celebrities sell personalized messages to fans, is adding Earvin “Magic” Johnson to its board, betting the basketball superstar and investor can give the business a higher profile.
As part of the deal, Johnson will also become one of the thousands of athletes, musicians and Hollywood stars who take part in Cameo and will record a personal message for a fee, likely about $500, the company said Tuesday. Prices range from a few dollars to as much as $1,500.