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NBC Says Olympics May Be Most Profitable Ever Despite Pandemic
- Company sold $1.25 billion in ads before Covid delayed games
- 2016 Rio summer games delivered a record $250 million profit
NBCUniversal’s broadcast of the Tokyo Olympics could be its most profitable ever, even with many parts of the world still battling the coronavirus pandemic.
Jeff Shell, who leads Comcast Corp.’s NBCUniversal entertainment division, made the prediction Monday at an investor conference. He cited high demand for commercial slots from advertisers, along with the strength and popularity of the U.S. team.