Virtual Singers Headline Multibillion-Dollar Industry in China
- Shanghai Henian’s Luo is the first Mandarin-speaking vocaloid
- The company seeks to fuse Luo with AI to interact with fans
This article is for subscribers only.
Luo Tianyi’s New Years’ Day performance was sparsely attended by pop star standards, with only about 300 people in the audience. Then again, she wasn’t there either.
To actually see Luo, one of China’s rising superstars, some 150 million tuned in to the livestream on their TVs and mobile devices. The teen singer is a vocaloid, the first Mandarin-speaking, computer-generated, voice-synthesized pop star.