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Netflix Opens an Online Shop to Hawk Items From Popular Shows

The Netflix Inc. logo on a smartphone arranged in Seattle, Washington, U.S., on Saturday, Jan. 23, 2021. Netflix Inc. ended its biggest year in company history with a bang, powering its stock to intraday and closing highs after adding more customers than expected and saying it no longer needs to borrow money to build its entertainment empire.Photographer: Chona Kasinger/Bloomberg

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By Rob Golum

June 10, 2021 at 5:16 PM UTC

This article is for subscribers only.

Netflix Inc. is branching into toys, games and clothing based on its popular shows, looking to mine popular characters for added revenue much like Walt Disney Co.

The streaming service is launching Netflix.shop, a retail arm that will sell curated products from its catalog of shows and movies. As part of the launch, Netflix is introducing a collection of anime-inspired products, according to a statement Thursday. Products from other programs are in the works, too.