Living
Inflation Is Coming for Tofu Next as Americans Pay Up for Protein
The curd is getting more expensive as animals gobble up beans normally meant for humans
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Tofu is about to get pricey, and it’s going to test just how much Americans are willing to pay for protein.
Americans on a health kick have been actively eating more protein in recent years, but costs for all the major sources of it are soaring. Beef, pork and chicken prices are increasing as demand picks up in the post-pandemic economy. The same is happening with plant-based burgers and other imitation meats.