Hyperdrive
Ferrari Hires IPhone Innovator as CEO to Hasten Tilt to Tech
- Benedetto Vigna has led STMicro’s most profitable division
- The move ‘sets the tone for where Ferrari is headed’
Benedetto Vigna
Source: Ferrari NV
The man who helped the iPhone sense when it’s been tilted sideways is taking over as CEO of Ferrari NV, highlighting the growing dominance of technology in the auto industry that’s witnessing its most profound transformation in more than a century.
The iconic Italian supercar maker announced Wednesday that it recruited Benedetto Vigna, 52, from chipmaker STMicroelectronics NV to become chief executive officer starting Sept. 1. The appointment is a watershed moment for incumbent carmakers that have rarely looked outside the sector and haven’t named tech leaders to their top job.