Google Overhauls Global Ad Model After French Antitrust Fine
- Decision is rare look inside black-box of online advertising
- Google to improve Google Ad Manager services for third parties
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Google agreed to pay 220 million euros ($268 million) and change the way its business works across the world after settling a France probe that struck at the heart of its power over online advertising.
France’s antitrust agency said Monday the U.S. tech giant used its dominance over ad sales and purchasing on its platforms to distort the market to its own advantage, hurting publishers such as News Corp.