Hyperdrive

Nissan Delays Release of Flagship Electric Car Amid Chip Crunch

  • Ariya EV’s original mid-2021 sales launch pushed to year-end
  • Model is seen as key to Nissan’s future sales performance
The Nissan Ariya all-electric crossover SUV.Photographer: Kiyoshi Ota/Bloomberg
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Nissan Motor Co. is pushing back the release of its flagship Ariya electric vehicle, highlighting the struggle automakers everywhere are facing in trying to launch new cars amid a persisting shortage of semiconductors.

When the Ariya SUV was first unveiled in July last year, Nissan said it was scheduled to go on sale in mid-2021. On Friday, the company said a limited-edition model will be available in Japan “this winter” followed by a wider domestic and global roll-out.