Travel

United Bets on Supersonic Future With $3 Billion Boom Jet Order

  • Carrier predicts trans-Atlantic day trips, six hours to Tokyo
  • First commercial airline service isn’t expected until 2029
The First Look at Boom’s Supersonic Plane

United Airlines Holdings Inc. is jumping into the potential market for supersonic travel with the first firm order for Boom Technology Inc.’s Overture aircraft, wagering that business flyers will pay top dollar for speedier trips across oceans.

The airline will buy 15 of the supersonic jets, which are expected to carry passengers in 2029, the companies said in a statementBloomberg Terminal Thursday. At $200 million a plane, the deal is valued at $3 billion at list prices and Boom doesn’t offer discounts, said Blake Scholl, the aircraft developer’s founder and chief executive officer. United also took purchase options for 35 more planes.