Skip to content
Subscriber Only

Toyota Executive Says Higher EV Demand Could Prompt U.S. Output

  • When demand is there, ‘we’ll build it,’ sales chief says
  • Bob Carter criticizes proposed subsidies for local production
Toyota’s bZ4X crossover concept
Toyota’s bZ4X crossover conceptSource: Toyota

Toyota Motor Corp. may shift electric-vehicle production to the U.S. if demand continues to grow, a top executive said, the latest sign that the Japanese carmaker is joining peers in embracing the technology.

Toyota would consider production at an existing or new factory in the U.S. in response to a sustained increase in American consumers’ appetite for battery-powered vehicles, Bob Carter, the company’s executive vice president for sales in the U.S., said in an interview Wednesday.