Screentime
HBO Max Boasts It Will Have Fewest Ads Among Streaming Services
- Ad-supported tier will have no more than four minutes per hour
- Peacock and Discovery+ pledged to keep ads under five minutes
Photographer: Gabby Jones/Bloomberg
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The streaming wars have a new form of bragging rights: Who’s showing the fewest ads.
HBO Max said Wednesday it will limit commercials on its new ad-supported tier to four minutes each hour, betting it can both generate advertising revenue and avoid offending subscribers with too many breaks.