Endeavor Snags a Big New Client: the Olympic Games

On Location division will sign up attendees for a variety of concierge services starting in Paris in 2024

The Olympic rings on the Odaiba waterfront in Tokyo on May 31.

Photographer: Chaarly Triballeau/AFP/Getty Images

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Just weeks after its debut as a public company, Endeavor Group Holdings Inc. has added a big new client to the roster of stars repped by its talent agents: the Olympics.

Endeavor’s On Location division has been hired to sell hospitality packages for three Olympic Games, starting with Paris in 2024, according to a statement Wednesday. On Location will provide concierge support, accommodations, on-call guest services, transportation and dining options for the fans who buy its packages. The company already handles these services for the Super Bowl and the PGA Championship.