Hyperdrive
This Startup Is Trying to Convince Clients to Give Up Cars
- Finnish app has backing of BP, Mitsubishi and Toyota Financial
- Less urban congestion, pollution shown to improve wellbeing
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The idea is simple: a transport service that’s so good, you’ll never need a car again.
It’s what Finnish startup MaaS Global Oy has been working toward since 2015. The company has developed a mobile app, Whim, that’s already being used in several European cities and in Tokyo. In the capital of Finland, 12% of users already say it’s prompted them to give up their cars, with as many again saying they plan to.