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Retailers Look for Back-to-School Boost as Stimulus Effect Wanes
- Walmart, Target to be ‘wildly successful,’ Gordon Haskett says
- More schools and colleges plan return to in-person learning
Photographer: Patrick T. Fallon/Bloomberg
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The back-to-school season has always been important for U.S. retailers, and this year’s is likely to be a doozy.
Consumer wallets fat with stimulus checks helped Walmart Inc. and Target Corp. blow past sales estimates in the first quarter, but those funds will dry up at some point. Stepping into the fold, analysts expect an unprecedented shopping season as more school districts and colleges plan to partly or fully resume in-person classes this fall.