SoftBank-Backed Jellysmack Eyes Global Expansion, Acquisitions

  • Startup valuation reached at least $1 billion with Son backing
  • Jellysmack helps influencers promote content across platforms
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Jellysmack, a startup that got a starring role in SoftBank Group Corp.’s most recent earnings presentation along with funding from Masayoshi Son’s firm, is preparing to scale up operations with acquisitions and a global expansion.

The New-York based company helps online content creators and brands promote their offerings across platforms like Instagram and YouTube, taking a share of revenue in return. Its focus now is on strengthening its operations in Europe, including France, the U.K. and Germany, while targeting Mexico, Brazil and India too.