New Icelandic Airline Plans June Start After Two-Year Hiatus
- Play Air gears up for flights after virus grounded launch plan
- CEO says carrier can succeed where forerunner Wow failed
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Iceland will get a new airline next month as startup Play Air seeks to capitalize on the island’s recovery from the coronavirus crisis and inclusion on the U.K.’s green list for quarantine-free travel.
The launch of flights to seven European cities from June 24 comes almost two years after Play was first conceived as a successor to Wow Air Hf, with several of its top executives having worked at the defunct discounter. The new venture is planning a rapid listing to raise as much as $20 million to fund U.S. routes.