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Climate Adaptation

It’s Not Just Up to You to Solve Climate Change

Fossil fuel marketing is all about individual responsibility, a new study shows, but humans naturally think in terms of collectives.

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Photographer: Scott Olson/Getty Images

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The eternal, omnipresent dilemma between “me” and “we” is particularly acute with climate change. Its scale is simply too enormous. So why have we been caught up for decades in debates about plastic recycling and energy-efficient lightbulbs when real progress can only be made via vast cooperative networks leveraging collective opportunities?