AT&T Looks to Get Back to Being a Phone Company Again
- Media-powerhouse plan dead, Stankey focuses on ‘connectivity’
- Management will gather for three-day brainstorming session
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As its five-year quest to become a modern media giant comes to an end, AT&T Inc. is refocusing on its original mission: being a telecom company.
A week after announcing a plan to carve out its WarnerMedia operations and combine them with Discovery Inc., AT&T Chief Executive Officer John Stankey spoke to investors and analysts about rebuilding the company’s “connectivity franchise” -- and its brand. The effort includes investing more heavily in its 5G and fiber-optic networks, as well as improving customer service.