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Snap, Rivals Power AR Advertising Boom to Woo Homebound Shoppers
American Eagle, Zenni Optical among retailers adopting augmented reality
American Eagle’s AR connected lens on Snapchat.
Source: Snap Inc.This article is for subscribers only.
When American Eagle Outfitters Inc.’s in-person sales took a hit from the Covid-19 pandemic last year, the retailer decided to make a bigger bet on an emerging tool for reaching customers: augmented reality.
Suffering from declining sales and mulling store closings, the retailer turned to Snap Inc.’s popular Snapchat video-sharing app to connect with teenagers who could no longer frequent the malls that make up American Eagle’s main business.