Drinks
Fighting Environmental Degradation, One Bottle of Fancy Mezcal at a Time
Explorer and banking heir David de Rothschild is trying to build a brand from the ground up with eco-consciousness in mind.
When explorer and eco-activist David de Rothschild first encountered mezcal in a San Francisco bar 15 years ago, he fell for the smoky taste it brought to a cocktail. At the time, he was deep into building his Plastiki project, a 60-foot sustainable catamaran made with 12,500 reclaimed plastic bottles stuck together with a glue that included cashew nuts and sugar. He and his crew sailed it thousands of miles across the Pacific to raise awareness about the billions of pounds of plastic poured into the ocean each year.
On the journey, the taste of mezcal stayed in his memory.