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Consumer Spending ‘On Fast Forward’ as Covid Hibernation Ends

  • Sales climb for discretionary items like sporting goods, gum
  • U.S. consumers buoyed by record savings, stimulus checks
Photographer: David Paul Morris/Bloomberg

Americans are leaving the house, ditching the masks and spending again.

At Walmart Inc., sales of teeth whitening kits doubled last month while luggage soared 400% and gum and mints flew off the shelves. Sales in Target Corp. stores jumped as shoppers grabbed dresses, cosmetics, sunscreen and sporting goods. Macy’s Inc. saw increased demand for prom dresses, stylish sandals and even tailored clothing for men as offices reopen.