Oatly’s About to Go Public in an Increasingly Crowded Milk Aisle
- Nestle, startups all jostling for share of the growing sector
- Foodtech space often dominated by private, venture capital
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Consumers can’t seem to get enough plant-based alternatives, and Oatly Group AB, the vegan food and drink maker, is looking to cash in.
This week, as the Swedish producer of oat-based milk and dairy alternatives will finally make its highly anticipated U.S. initial public offering, investors will have to gauge not just how popular its products are now, but how much hotter they can get in a market that’s both bigger -- and more crowded -- than ever before.