Cryptocurrencies

Citi Alumni Drive Japan Crypto Firm BitFlyer’s U.S. Push

  • BitFlyer recruited Takaaki Kato to lead sales-and-trading team
  • Institutional demand for cryptocurrency assets is growing
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Rising institutional demand for cryptocurrencies is prompting Japanese digital assets exchange bitFlyer Inc. to expand in the U.S. as it seeks to more than double its target for the proportion of revenue it makes overseas.

“The U.S. market is going through a transformation,” President Kuniyoshi Hayashi, a former deputy president at Citigroup Inc.’s Japanese brokerage unit who joined the firm in March, said in an interview. “Naturally, we have to have a try.”