China Seeks ‘Red Tourism’ Boost From Party’s 100-Year Milestone
- Communist Party celebrates centennial later in summer
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Two Chinese provinces are taking a lead in promoting “red tourism” ahead of the Communist Party’s centennial, as President Xi Jinping seeks to boost domestic consumption while consolidating power.
Jiangxi party chief Liu Qi announced at a press conference in Beijing last week that his province would host a China Red Tourism Expo with neighboring Hunan in October. The party is trying to improve coordination between the different red tourism sites that attracted an estimated 1.4 billion visits in 2019 before the pandemic stymied travel, according to the tourism ministry, roughly equal to China’s population.