Apple’s Annual Developer Conference Costs $50 Million to Run
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Apple Inc.’s annual worldwide developer conferences cost the company about $50 million a year to put on and the company is building a new center at its Silicon Valley headquarters to assist developers, according to its top App Store executive.
Phil Schiller, a longtime Apple executive and now Apple Fellow, provided that update while testifying Monday at an antitrust trial in a case brought by Epic Games Inc. Apple holds its annual conference, called WWDC, to announce new hardware and software and teach developers about new software features. Apple also uses the event to hold classes with developers to help them design new applications.