Coke Discontinues Underperforming Energy Drink in North America
- Beverage giant pledges to be ‘disciplined’ with its portfolio
- Company earlier announced end of Tab and Zico drink brands
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Coca-Cola Co. is discontinuing its underperforming Coca-Cola Energy drink in North America just over a year after it was rolled out.
The beverage giant said the decision was part of a broader strategy to streamline its product portfolio.