Twitter Picks Up Acquisition Pace, Driven by New Product Push
- Company announced six deals already in 2021, most since 2015
- Twitter CFO Segal says product clarity is part of M&A strategy
Last week Twitter announced the purchase of news reader service Scroll.
Photographer: Tiffany Hagler-Geard/BloombergThis article is for subscribers only.
Twitter Inc. has stepped up its pace of acquisitions in recent months after years of languid deal-making, a change that reflects the social network’s stronger financial standing and a renewed effort to speed up the addition of new features.
Last week Twitter announced the purchase of news reader service Scroll with a goal of adding the product to an eventual subscription offering for its social network. The deal was Twitter’s sixth announced so far this year, and the seventh since December.