Amazon’s Alexa Gets Biggest Auto Rollout in Six-Year Ford Deal
- Digital assistant will be on 700,000 cars and trucks this year
- Companies will collaborate on tools for commercial fleets
Photographer: Daniel Acker/Bloomberg
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Amazon.com Inc. is deepening its ties with Ford Motor Co. in a deal that will integrate Alexa into the entertainment system of F-150 trucks and other models.
Amazon’s digital assistant will roll out to about 700,000 Ford vehicles this year, including new and recent models of the pickup, as well as the Bronco and the electric Mustang Mach-E in the U.S. and Canada. New and existing vehicles powered by Ford’s SYNC-4 in-car software will also offer drivers the option of invoking Alexa hands-free.