Deals

Life-Insurance Startup Ethos Valued at More Than $2 Billion

  • $200 million round by General Catalyst, Sequoia, Accel, GV
  • Jay-Z, Will Smith, Robert Downey Jr. also invest in Ethos
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Life-insurance startup Ethos Technologies Inc. has raised $200 million in a funding round valuing the business at more than $2 billion.

The investment, led by General Catalyst, had participation from existing investors including Sequoia Capital, Accel and GV. The startup also attracted celebrity financiers including rapper Jay-Z’s Roc Nation and the investment vehicles of actors Will Smith and Robert Downey Jr.