Harry’s Partnership With Graham Shows Celebrity Deals’ Evolution
- Model Ashley Graham involved in new products’ design process
- Companies are giving partners more creative, financial control
Flamingo’s body wax kit
Photographer: Harry's Inc.Shaving company Harry’s Inc. is bringing on model Ashley Graham to create and sell a line of body hair removal kits, and the partnership shows how beauty companies are gravitating toward new business models for celebrity deals.
Under the agreement, Harry’s will share profit from the business with Graham, which will be sold under the company’s Flamingo label for women. She’s also involved in the creative and design process. Graham, who has been featured on the covers of Vogue and Elle, will appear in commercials for the brand as well.