Adidas CEO Sees Sneakers and T-Shirts in Back-to-Office Fashion

  • Company has benefitted from boom in casualwear during Covid
  • CEO Rorsted studying how much work-from-home is optimal
Kasper RorstedPhotographer: Simon Dawson/Bloomberg

Adidas AG’s Kasper Rorsted doesn’t yet know how much his employees will keep working from home in the years to come, but he’s pretty sure those at other companies will start resembling his sportswear-clad staff.

“It’s going to be very difficult to persuade people that have been sitting at home in flip flops and a jogging suit to get into brown shoes and a normal suit,” the chief executive officer of the German company said on a call with reporters Friday.