Investing
Jessica Alba’s Honest Co. Debuts After $413 Million IPO. Should You Buy?
The maker of beauty and baby products grew during the pandemic and is now valued at $1.45 billion. Here’s what to consider before investing.
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Actress Jessica Alba’s longest-running role has become very lucrative: Shares began trading Wednesday in the company she co-founded, beauty and baby products brand Honest Co.
Interest in the company — which focuses on natural and organic items — swelled during the Covid-19 pandemic. Shares opened at $21.22, above the offer price of $16, which had given the company a valuation of about $1.45 billion based on the outstanding shares listed in its filings.