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Nestle Introduces Plant-Based Milk Brand to Rival Oatly, Alpro

  • Wunda brand to be first sold in France, Netherlands, Portugal
  • Swiss company has lagged behind rivals with vegan offerings
Wunda plant-based milk drink
Wunda plant-based milk drinkSource: Nestle SA

Nestle SA is introducing a plant-based milk brand to compete with Danone’s Alpro and Oatly AB in the growing market for dairy substitutes.

The pea-based milk alternative, called Wunda, will be available in France, the Netherlands and Portugal in the coming weeks, the Swiss maker of Nespresso coffee and Purina pet food said in a statement Wednesday. A rollout in other European countries will follow, and Wunda will also look at options for expanding into other dairy-free products like yogurt.