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America’s Biggest Meat Company Gives Faux Burgers Another Shot

Tyson debuts its first vegan burger, as the industry tries to make up for slow start in booming plant-based meat market.

Video player cover image — Tyson Foods Gives Faux Burgers Another Shot

By

Michael Hirtzer,

Deena Shanker, and

Fabiana Batista

May 3, 2021, 12:50 PM UTCUpdated onMay 3, 2021, 1:54 PM UTC

There’s no other way to put it: Tyson Foods Inc.’s first attempt at an alt-meat burger was a flop.

Two years ago, the biggest U.S. meat company marketed a mix of real beef and pea protein to consumers with a “flexible diet.” But the half-vegan, half-not patty proved a tough sell. Tyson eventually discontinued it, saying only that it “constantly evaluates products.”