Subscription Models Are Keeping Flower Delivery Services Afloat

Flower services were especially hard hit during the pandemic, losing revenue when weddings and large events disappeared and hotels were forced to shut down. But many have been buoyed by the subscription model, which became increasingly popular among those looking for a way to maintain some semblance of a routine.

There’s no sign of such services slowing down as Mother’s Day approaches. Steven Dyme, co-founder and chief executive officer of Flowers for Dreams, a delivery service based in the Midwest, says subscriptions as Mother’s Day gifts are up four times last year’s amount. “Our subscriptions exploded,” he says. “With people being home and their offices becoming home offices, they invested in plants and florals to liven up the space.”