Golf Resurgence During Covid Boosts Puma as Nike, Adidas Miss Out

Golf is enjoying a coronavirus-fueled comeback, rewarding Puma SE for sticking with the club-and-ball sport.

Before the pandemic, golf was plunging in popularity, especially among millennials, who could add the sport to the list of cultural mainstays they were credited with destroying. Golf was too expensive and time-consuming and lacking in health benefits, the reasoning went.