Ergatta, Rowing Startup, Nabs $200 Million Valuation

Ergatta RowerSource: Ergatta
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Ergatta, a maker of $2,199 rowing machines that use games in lieu of instructors as it competes against Peloton Interactive Inc. for a share of the at-home fitness market, has nabbed a $200 million valuation.

The Brooklyn-based startup raised $30 million in a round led by Advance Venture Partners that included participation from Greycroft, Fifth Wall and Gaingels, Chief Executive Officer Tom Aulet said in an interview. Hans Tung, a GGV managing partner, joined the company’s roster of angel investors, which includes Zynga Inc. founder Mark Pincus.