Odd Lots
Millennials Are Buying More and More Chickens
Half of the 11 million birds sold by Tractor Supply in 2020 went to new customers.
A certified organic farm in Sheffield, Illinois.
Photographer: Daniel Acker/BloombergThis article is for subscribers only.
Here’s the latest market that Millennials are disrupting: Chickens.
On the company’s latest earnings call, Tractor Supply Co. Chief Executive Officer Hal Lawton talked about new buyers for poultry in response to a question from Baird’s Peter Benedict.