DoorDash Revamps Restaurant Commissions With New Pricing Plan
- Fees will range from 15% to 30% depending on area, marketing
- Restaurants relied on delivery amid the pandemic but fees hurt
A bike messenger carries a DoorDash Inc. bag in San Francisco, California.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
DoorDash Inc. -- the largest food delivery company in the U.S. -- unveiled a new pricing structure for U.S. restaurants listed on its apps, aiming to give more flexibility and choice to eateries that have complained of high fees.
Starting Tuesday, restaurants that use the DoorDash or Caviar app to deliver food to customers can pick from three different plans with varying commissions, a move the company says will put “more profits into the pockets of local businesses.”