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Kardashian SKKN Launch, Covergirl Revamp Mark New Coty Strategy

  • CEO Nabi will refocus Covergirl on its eight top franchises
  • Kim Kardashian’s skincare line SKKN launches next fiscal year
Bloomberg business news
Coty CEO Sue Nabi talks about relaunching the brand.ource: Bloomberg)
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Coty Inc. is laying out a new strategy as the cosmetics maker tries to capture pent-up consumer demand following a pandemic-driven slump across the beauty industry.

The company plans to rethink its Covergirl portfolio to focus on the top eight performers, Chief Executive Officer Sue Nabi said in an interview ahead of an investor meeting Friday. Its upcoming plans also include a renewed growth push in China, a revamp of e-commerce operations and the upcoming launch of Kim Kardashian’s new skincare line under the label SKKN.