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Alfa-Backed Food Startup Targets Coca-Cola Growth Model
- Live Green to sell hamburger mix for now, AI licenses later
- In talks with venture funds for more financing, founder says
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The Live Green Co., a plant-based food producer startup in Chile, wants to use the financial backing it recently got from Sigma Alimentos, a unit of giant Mexican conglomerate Alfa SAB, to help the whole industry clean up their act.
The company’s strategy won’t be to flood supermarket shelves around the world with its plant-based hamburger and pancake mixes or its ice creams. Those were created to show the potential of Charaka, an algorithm that it plans to license in the future to larger food producers to help identify synthetic, animal-based or processed additives in their own product labels and replace them with natural plant-based alternatives.