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Top Online Brokerage Lures Young Japanese With Zero-Fee Trading

Photographer: Soichiro Koriyama/Bloomberg
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Japan’s largest online brokerage is seeking to lure a younger generation by cutting commission fees on trading of domestic stocks to zero.

SBI Holdings Inc. will implement a series of campaigns that will virtually eliminate commission fee for spot trading in equities, the financial conglomerate said in a statement Tuesday. Among the deals on offer is a rebate for clients between the ages of 20 and 25 for all commissions on trading of Japanese stocks.